The web was built for browsers
AI needs something else
MAKO is an open standard that gives every page a clean, structured version for AI agents. Same URL, same server — different audience.
A new audience is reading the web
Every day, ChatGPT, Perplexity, Claude, and thousands of AI agents visit millions of websites. They don't render CSS. They don't execute JavaScript. They don't click buttons. They read — and they need content designed for reading.
The format is the problem, not your content
Content-rich sites
Navigation, ads, scripts, cookies — content buried in noise
JavaScript apps
Content rendered client-side — invisible to agents
HTML was designed for browsers, not reasoning agents. Whether your site sends too much or too little, the result is the same: AI can't reliably extract what matters.
MAKO: one page, two versions
MAKO is an open protocol that lets any website serve a structured, AI-optimized version of its content alongside the human version.
No SDK required. No infrastructure changes. Standard HTTP.
How It Works
AI requests your page
The agent visits the same URL as any browser.
Your server responds with a structured version
Clean metadata, typed content, semantic links — everything AI needs.
AI reads, understands, and acts
The agent extracts your product, follows related links, and executes actions.
Powered by standard HTTP content negotiation.
What AI actually receives
Structured YAML frontmatter + optimized Markdown body. Everything an AI agent needs, nothing it doesn't.
---
mako: "1.0"
type: product
entity: "Nike Air Max 90"
tokens: 280
language: en
actions:
- name: add_to_cart
endpoint: /api/cart/add
links:
internal:
- url: /category/running
context: "Browse running shoes"
---
# Nike Air Max 90
Mid-range casual running shoe by Nike.
## Key Facts
- Price: 79.99 EUR (was 149.99, -47%)
- Rating: 4.3/5 (234 reviews)
- In stock, sizes EU 38-46One standard. Three effects.
The same architecture, three different consequences.
Visibility
Your products and content surface in AI-driven traffic — ChatGPT, Perplexity, shopping agents, and every AI that reads the web.
Simplicity
No rendering hacks, no scraping workarounds. A typed SDK and WordPress plugin — content negotiation that just works.
Determinism
Structured frontmatter, declared actions, semantic links. A deterministic ingestion layer instead of fragile HTML parsing.
The next billion visitors won't use a browser.
Define how they read your site.
Open standard. Apache-2.0. Production-ready.
How AI-ready is your site?